Seminar Program, Presentation Materials and Summary

Day 1: 22 September, 2006 (Friday)

SESSION 1 : Panel Discussion on
"One Village One Product Project"

Introduction of a successful project related to the promotion of local industry through strong partnerships between the marketing abilities of SMEs in cities and traditional production technology of the agricultural community.

Speakers and Presentation Materials

• Mr. Takuji Sakai, Director, Asian Cooperation Division, Trade and Economic Cooperation Department, JETRO ( Japan External Trade Organization ) , Japan
  |Presentation file all pages(1,269KB)|
• Ms. Natiya Suchinda, Assistant Director of Division 2, Office of OTOP, Department of Export Promotion, Ministry of Commerce, Thailand
  |Presentation file part 1(1,184KB)| part 2(910KB)|
  |part 3(1,234KB)| part 4(1,167KB)|
• Dr. Robert Sun-Quae Lai, Director General, Small and Medium Enterprise Administration, Ministry of Economic Affairs, Chinese Taipei
  |Presentation file part 1(1,068KB)| part 2(1,439KB)|
  |part 3(1,151KB)| part 4(1,140KB)|

Presentation Outline

SESSION 2 : Panel Discussion on
"Cooperation between Tourism and Local Industry "

Speakers and Presentation Materials

• Dr. Pham Trung Luong, Associate Professor, Deputy Director of Institute of Tourism Development Research, VNAT, Viet Nam
  |Presentation file part 1(1,249KB)| part 2(1,407KB)|
  |part 3(1,283KB)| part 4(1,095KB)|
• Ms. Kazuko Kano, Advisor to JBIC (Japan Bank for International Cooperation), Japan>
  |Presentation file part 1(1,036KB)| part 2(950KB)|
  |part 3(879KB)| part 4(1,117KB)| part 5(870KB)|
• Mr. Chinnaphat Sangkhawuttichaikul, Senior Industrial Technical Office, Bureau of Cottage and Handicraft Industries Development, Department of Industrial Promotion, Ministry of Industry, Thailand
  |Presentation file part 1(1,648KB)| part 2(1,837KB)|
  |part 3(1,203KB)| part 4(2,050KB)|part 5(2,217KB)|
  |part 6(1,606KB)| part 7(2,125KB)| part 8(2,032KB)|
  |part 9(1,765KB)| part 10(1,996KB)| part 11(2,101KB)|
  |part 12(1,848KB)| part 13(2,143KB)| part 14(1,474KB)|
  

Presentation Outline

SESSION 3-1: Panel Discussion on
"Manufacturing and Marketing of Traditional Arts and Crafts-Entrepreneurship Education Projects-"

Introduction of successful projects related to the promotion of a traditional local industry growth potential through strong partnerships between intellectual centers such as universities and regional industries.

Speakers and Presentation Materials

• Prof. Dr. Yonosuke Hara, Chairman of Board, Asia SEED (NGO), Japan
  |Presentation file all pages(349KB)|
• Prof. Takeru Oe, Professor of Waseda University Institute of Asia-Pacific Studies, Japan
  |Presentation file all pages(683KB)|
• Mr. Stephen Paterson, Advisor, National University of Management, Cambodia
  |Presentation file part 1(810KB)| part 2(1,520KB)|
  
• Dr. Sunanta Fabre, Associate Professor, Mae Fah Luang University, Thailand
  |Presentation outline paper(78KB)|
  |Presentation file part 1(1,075KB)| part 2(1,381KB)|
  |part 3(1,142KB)|
  

Presentation Outline

• Dr Yonosuke Hara of Asia SEED, Japan made a brief introduction of university + local business projects.
• Dr Takeru Ohe of Waseda University, Japan made a presentation on entrepreneurship courses at his university that involves a tie-up with a district in Tokyo, and how students and local companies can benefit mutually using real business.
• Mr Stephen Paterson of the National University of Management, Cambodia made a presentation on entrepreneurship education programs at NUM, where students worked with much energy with the traditional local industries to promote their business.
• Dr Sunanta Fabre of Mae Fah Luang University of Thailand made a presentation on her studies in creating a Guideline on the development of one village one product to the world market, where universities play a lead role in cooperation with the various agencies.

SESSION 3-2: Panel Discussion on
"Manufacturing and Marketing of Traditional Arts and Crafts -Case Studies of APEC member Economies-"

Introduction of successful case studies of APEC member Economies related to the promotion of traditional local industries.

Speakers and Presentation Materials

• Mr. Komank Redana, Entrepreneur, Yayasan Mitra Bali, (foundation), member of IFAT (International Federation for Alternative), Indonesia
  |Presentation outline paper(52KB)|
  
• Mr. Ismail Mat Amin, Deputy Director General, Malaysian Handicraft, Malaysia
  |Presentation outline(119KB)|
  |Presentation file part 1(1,265KB)| part 2(1,210KB)|
  |part 3(1,035KB)| part 4(1,216KB)| part 5(555KB)|

Presentation Outline

• Mr Komank Redana, an Entrepreneur in Bali, Indonesia where tourism is a major industry, made a presentation on their experience in promoting handicraft. Training, marketing, educating are part of their activities as well as promotion of fair trade. Challenges due to difference in culture, or understanding among other countries was also pointed out.
• Mr Ismail Mat Amin, from SMIDEC Malaysia made a presentation on the Malaysian experience on marketing of traditional crafts, initiative lead by the government, for the domestic as well as the international market.

Day 2: 23 September, 2006 (Saturday)

• 85% of the villagers are in the trade
• Products are exported to world market (eg. Japan, Korea, Europe, USA Canada)

Group discussion on issues, lessons learned, future tasks and ideas

• Some of the issues raised:
  • importance of being market oriented
  • More awareness and forming organization of the producers
  • Enhance government support for handicraft, that actually reaches the local level
  • Importance of training and technology, entrepreneurship education and IT
  • Importance of meeting and talking to new people, and getting to know them
• Benefits and lessons learned:
  • Understanding the differences among our economies
  • Valuable case studies, especially from Japan and Thailand (OTOP and Road side stations etc)
• Future tasks and Ideas:
• Promote roadside stations in ASEAN, possibly along the West-East Corridor, conducting a Feasibility study
• Link government projects with OVOP projects
• Technology transfer to the local handicraft people in a long timeframe
• Institutional structure to support handicraft villagers
• Development of infrastructure
• Improve distribution channels for villagers to markets