Seminar Program, Presentation Materials and Summary

Day 1: 22 September, 2006 (Friday)

08:30 Opening Remarks by Mr Pham Tu, the Vice Chairman of VNAT

SESSION 1 : Panel Discussion on
"One Village One Product Project"

Introduction of a successful project related to the promotion of local industry through strong partnerships between the marketing abilities of SMEs in cities and traditional production technology of the agricultural community.

Speakers and Presentation Materials

Presentation Outline

  • Mr. Takuji Sakai, JETRO Japan explained the origin of gOne Village One Producth concept. JETRO supported project in Thailand, Malaysia and Laos.
  • Ms. Natiya Suchinda, Ministry of Commerce, Thailand introduced the gOne Tambon One Producth (OTOP) project background, concept, government strategy, and marketing support which were explained with sales figures. She stressed the uniqueness of products, producersf network, strong coordination between government and producers, working integration among many ministries were the gKey to successh for Thai OTOP.
  • Dr. Robert Sun-Quae Lai, Ministry of Economic Affairs, Chinese Taipei explained gALCIVEh (APEC Local Cultural Industry Virtual Exposition) project and APEC Local Cultural Industry Market Development Forum. He pointed out the role of ALCIVE as a platform for local products to the overseas markets access and would implement the second ALCIVE project next year.
10:30 Break

SESSION 2 : Panel Discussion on
"Cooperation between Tourism and Local Industry "

Introduction of a successful project related to the promotion of the tourist industry as well as regional industry implemented by JBIC utilizing local products and tourism resources in villages for improving export promotion.

Speakers and Presentation Materials

Presentation Outline

  • Dr Pham Trung Long of Vietnam National Administration on Tourism made a presentation on the current situation of the craft village based tourism, and explained the various efforts made by the government to promote this.
  • Ms Kazuko Kano of JBIC, Japan made a presentation on JBICfs effort to promote Road Stations for rural development, explaining the multi faceted role and immense possibilities these road stations may hold.
  • Mr Chinnaphat Sangkhawuttichaikul of the Ministry of Industry of Thailand made a presentation on the situation of tourism to promote the cottage or craft industries in Thailand, such as the OTOP and Road station projects.
12:30 Lunch Break(exhibition of traditional arts, crafts, village product)

SESSION 3-1: Panel Discussion on
"Manufacturing and Marketing of Traditional Arts and Crafts-Entrepreneurship Education Projects-"

Introduction of successful projects related to the promotion of a traditional local industry growth potential through strong partnerships between intellectual centers such as universities and regional industries.

Speakers and Presentation Materials

Presentation Outline

  • Dr Yonosuke Hara of Asia SEED, Japan made a brief introduction of university + local business projects.
  • Dr Takeru Ohe of Waseda University, Japan made a presentation on entrepreneurship courses at his university that involves a tie-up with a district in Tokyo, and how students and local companies can benefit mutually using real business.
  • Mr Stephen Paterson of the National University of Management, Cambodia made a presentation on entrepreneurship education programs at NUM, where students worked with much energy with the traditional local industries to promote their business.
  • Dr Sunanta Fabre of Mae Fah Luang University of Thailand made a presentation on her studies in creating a Guideline on the development of one village one product to the world market, where universities play a lead role in cooperation with the various agencies.

SESSION 3-2: Panel Discussion on
"Manufacturing and Marketing of Traditional Arts and Crafts -Case Studies of APEC member Economies-"

Introduction of successful case studies of APEC member Economies related to the promotion of traditional local industries.

Speakers and Presentation Materials

Presentation Outline

  • Mr Komank Redana, an Entrepreneur in Bali, Indonesia where tourism is a major industry, made a presentation on their experience in promoting handicraft. Training, marketing, educating are part of their activities as well as promotion of fair trade. Challenges due to difference in culture, or understanding among other countries was also pointed out.
  • Mr Ismail Mat Amin, from SMIDEC Malaysia made a presentation on the Malaysian experience on marketing of traditional crafts, initiative lead by the government, for the domestic as well as the international market.
16:45-17:00 Closing Ceremony
18:00-19:30 Reception

Day 2: 23 September, 2006 (Saturday)

08:30 Leaving Hotel for field trip
| Phu Vinh Village Information (317KB) | Phu Vinh Map |
10:00 Arrival at Phu Vinh Village, Hatay Province nearby Ha Noi, Visiting village artisan craftsmen, handicraft SMEs and exporting company in the village
  • 85% of the villagers are in the trade
  • Products are exported to world market (eg. Japan, Korea, Europe, USA Canada)

11:30 Leaving the village for Ha Noi
13:00-14:30 Lunch and Wrap-up session at a restaurant in Ha Noi

Group discussion on issues, lessons learned, future tasks and ideas

  • Some of the issues raised:
    • importance of being market oriented
    • More awareness and forming organization of the producers
    • Enhance government support for handicraft, that actually reaches the local level
    • Importance of training and technology, entrepreneurship education and IT
    • Importance of meeting and talking to new people, and getting to know them
  • Benefits and lessons learned:
    • Understanding the differences among our economies
    • Valuable case studies, especially from Japan and Thailand (OTOP and Road side stations etc)
  • Future tasks and Ideas:
    • Promote roadside stations in ASEAN, possibly along the West-East Corridor, conducting a Feasibility study
    • Link government projects with OVOP projects
    • Technology transfer to the local handicraft people in a long timeframe
    • Institutional structure to support handicraft villagers
    • Development of infrastructure
    • Improve distribution channels for villagers to markets

15:00 Arrival at Hotel