Data Collection of the Model Villages

Based on the study in the sample 9 villages, we focused on the two selected villages, namely Phu Vinh Village (Bamboo and Rattan) and Van Lam Village (Embroidery), and provided the qualitative research with three dimensions of expertise, including business and management, product design, and cultural design and sustainability to come up with the practical recommendations in handicraft and tourism development.

11 students and one instructor from the Faculty of Tourism, National Economics University (NEU) also participated in the entire research mission and assisted the data collection.

*Those who are interested in the tour to these villages, please contact*

Mr. Nguyen Van Uc, T&T Travel Address:9 Vong Duc St., Hoan Kiem District, Hanoi, Vietnam, Tel: (84 4) 824 5116, Fax: (84 4) 824 5167, Mobile:(84 9) 1360 4689, E-mail:,   (English or Vietnamese) or

Mr. Hoang Nhon Chinh, Hanoitourist Travel Center Address:18 Ly Thong Kiet Street, Hanoi, Vietnam, Mobile:(84 9) 1322 9252 E-mail:,, (English or Vietnamese)

Phu Vinh Village Information Page

Van Lam Village Information Page