Evaluation Items Details Phu Vinh Van Lam Bat Trang Dong Giao Van Phuc Chuyen My Dong Ho Chuong Ninh Van
Bamboo Embroidery Ceramic Wood Silk Lacquer Painting Hat Stone
History and Tradition   4 4 4 3 4 4 4 4 4
Craftsmanship and Personal Story   4 3 3 2 2 3 4 4 2
Village atmosphere   4 3 2 2 1 3 4 3 3
Location Distance from Hanoi or from tourist places 4 4 4 4 4 2 3 3 3
Infrastructure Road 3 4 4 4 4 2 3 3 3
Community Support  Local community cooperation 4 3 4 3 3 3 3 3 3
Local government working with handicraft villagers? 4 3 4 3 3 3 3 3 3
Product Quality Diversity 3 3 3 4 4 3 3 1 2
design, pattern and color 3 4 3 2 3 3 3 2 2
uniqueness 2 2 3 2 2 3 4 2 2
Traditional Method of Production   3 4 2 4 1 3 4 4 2
Market Domestic Market 3 3 3 2 3 3 3 3 3
Foreign Tourist market 3 4 3 3 4 3 4 2 1
Export market 4 4 3 4 2 3 2 1 3
Financial services Payment method 2 1 4 1 4 2 2 1 1
Regional Relevance Relevant to other ASEAN countries? 4 3 4 4 4 3 1 2 2
Lack of External Support   3 3 1 3 1 3 1 3 3
Households involved in production   4 4 4 4 4 4 1 4 4
Future direction   3 4 3 4 3 3 3 1 3
Total Score   64 63 61 58 56 56 55 49 49
Rank   1 2 3 4 5 5 7 8 8
Rating or Scoring System:
4 = Major Strength
3 = Minor Strength
2 = Minor Weakness
1 = Major Weakness